Perchads
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Ads autopilot for Google, Meta and TikTok

Your ads test themselves.

One brief, one budget – Perchads writes the variants, checks them against the policies, launches them on every platform and lets them compete. Losers are out. Winners get offspring.

Open dashboardHow it works
platforms
3
testing
24/7
over budget
€0

Arena · Autumn campaign

Chance of being the best variant

  • B.2

    All links. One page.

    New hook: number instead of question

    71%
  • B

    Where do your fans land?

    Parent of B.2

    22%
  • D

    Your profile, your look

    Still collecting data

    7%
  • A

    Link page for creators

    1% chance

    1%

Journal

  • A retired: only a 1% chance of being the best.
  • B.2 born: child of B, new hook “number”.
  • Budget shifted: Meta 58%, Google 27%, TikTok 15%.

How it works

From brief to best ad – hands-free.

You say what is advertised and what it may cost. From then on a loop runs that never stops learning.

  1. 01

    Brief

    What, for whom, why – plus landing page, media from Perch Studio or Perchreel, budget and countries.

  2. 02

    Variants

    Claude writes a first generation, each with a different angle, hook, offer, call to action and visual.

  3. 03

    Review

    Two gates before anything launches: fixed rules of all three platforms, then a review the way their reviewers read.

  4. 04

    Race

    Every variant runs on Google, Meta and TikTok. Every fifteen minutes the budget flows to the better ones.

  5. 05

    Evolution

    Losers are retired, worn-out ads too. The winner gets children with exactly one new gene.

The arena

Not an A/B test that ends after two weeks.

Classic tests split the budget 50:50 and wait. Perchads recomputes after every run how likely each variant is the best, and gives it exactly that much budget. Good variants get more sooner, bad ones cost less.

Bayesian, not gut feeling

Every decision is in the journal with its probability and range: “B.2 is the best with 96%”.

Results per euro

What counts is what the budget buys – clicks or conversions per euro – not just click rate. So a platform's price counts too.

Genes, not whole ads

Perchads learns which angle, hook and visual work, and rebuilds new variants exactly where there is most left to gain.

A campaign's family tree

Every generation changes exactly one gene. That is how Perchads knows what worked.

  1. Generation 1

    • ARetired

      Angle: time saved

    • BParent

      Angle: statistics

    • CRetired

      Angle: pro look

  2. Generation 2

    • B.1Retired

      Offer: start free

    • B.2Leading

      Hook: number

  3. Generation 3

    • B.2.1Collecting data

      Visual: reel

    • B.2.2Collecting data

      Call to action: try now

Ads

One campaign. Every variant in its platform's format.

From one brief Perchads builds feed ads for Meta, videos for TikTok and search ads for Google – and counts for each one what it sells.

Folienhaus Paint Protection

Sponsored

Stone chips are history. Invisible paint protection film – 10-year warranty, done in a day.

A technician lays paint protection film over the hood of a dark sports car.

Book near you

Book now

Variant B.2 · Hook: number

71%

Chance of being the best

A creator sprays care product onto the hood of a black car and wipes it to a shine.

@mia.glanzt

Mirror shine in 60 seconds – no polisher. The kit is cheaper this week only.

Sponsored

Watch now

Variant D.1 · Hook: before/after

58%

Chance of being the best

kornmeister-shop.com

Ad · https://kornmeister-shop.com

Sanding Discs 125 mm | Grit 40–400 | Ships in 24 h

Pro abrasives for wood, paint and metal. Hook and loop, 8 or 15 holes. Free shipping from €50.

Sanding discs of different grits and a random orbital sander on a workbench.
  • Grit chart
  • Sets
  • Machines

Variant A.3 · Title: grit first

64%

Chance of being the best

Example ads with made-up brands.

Platforms

Google Ads

Responsive search ads from your keywords, campaign budget by performance.

Platforms

Meta

Facebook and Instagram, one ad set per variant – so each gets exactly its budget.

Platforms

TikTok

Video ads from Perchreel and Perch Studio, one ad group per variant.

Dashboard

Every decision, in plain sight.

Spend, clicks and conversions per variant, each variant's chance, which hours pay off and which genes won – all on one page.

Campaign page in the Perchads dashboard with spend, impressions, clicks, conversions and the running variants.
Results by hour of day and the genes the test found best.
A real Perchads screen (the dashboard speaks German): demo client on the simulator, 28 days of autopilot.

  • Chance, not gut feeling

    Every variant with its probability of being the best and its share of the daily budget.

  • Hours of day

    Hours that almost certainly bring less stay off – automatically.

  • What was learned

    Per gene, the value that wins. It feeds the next generation.

Industries

For brands that sell – and creators who get seen.

Workshop, shop or creator: Perchads tests the building blocks that matter in your market and keeps learning per client.

  • Paint protection film being squeegeed onto a car hood.

    Wraps & paint protection

    Bookings, not clicks: Perchads counts appointments and moves the budget to the ads that fill workshop slots.

    Typical genes under test

    • Before/after
    • Warranty in the hook
    • Radius
  • Matte black care bottles next to the glossy fender of a car.

    Car care

    One kit, many angles – shine, protection or time saved. The race shows what actually convinces buyers.

    Typical genes under test

    • Product vs. in use
    • Discount vs. bundle
    • Season
  • Fanned-out sanding discs and an orbital sander in workshop light.

    Tools & abrasives

    Trade buyers search precisely. Search ads with grit, size and delivery time, tested down to the wording that gets ordered.

    Typical genes under test

    • Grit in the title
    • Delivery time
    • Pro vs. DIY
  • A shop owner packs an order at night next to a laptop showing a sales curve.

    Online shops

    Conversions via pixel or API, for every variant on its own. So the cart counts, not the click rate.

    Typical genes under test

    • Offer
    • Call to action
    • Landing page
  • A creator photographs her outfit in the mirror of a dark apartment.

    Creators & influencers

    Reels from Perchreel, photos from Perch Studio: Perchads turns content into ads and finds the look that brings the fans.

    Typical genes under test

    • Hook in second one
    • Format
    • Look

Creators

Content in. Ads out.

Your creators' photos and reels go straight into the arena. Every shot gets its chance – the best ones get the budget.

  • Creator filming a make-up tutorial in a ring light.
  • Fitness creator filming her workout with a phone on a tripod.
  • Creator filming the skyline from a rooftop at sunset.
  • Creator laughing at comments on the sofa.
  • Creator photographing her outfit in the mirror.
  • Creator in a ring light smiling at his phone.
  • Music creator filming himself in his home studio.
  • Food creator plating a dish while a phone films from above.

Features

Everything an ads team does. Around the clock.

Write, review, refresh

  • A copywriter that remembers

    Writes in your voice, only what the brief supports, and knows which values of a gene already lost.

  • Policy guard

    No emojis on Google, no personal attributes on Meta, no miracle claims, your own blocklist. Nothing goes live unchecked.

  • Fatigue detection

    When a variant's click rate falls day after day because everyone has seen it, a fresh one takes over in time.

Budget & control

  • Cross-platform

    Google Ads, Meta and TikTok from one brief. The budget moves to wherever a result costs least.

  • Hard budget limits

    Daily budget, total budget, per-client and monthly caps, ad hours. Perchads never spends more – even when a platform would like to.

  • Kill switch and alerts

    One button stops everything. When cost per click triples, Perchads pauses the platform and waits for you.

Measure & understand

  • Own tracking

    Every click goes through Perchads, every conversion counts via pixel or API for exactly the variant and platform that brought it.

  • Journal

    Every step of the autopilot with its reason and numbers. You always see why your money goes where.

  • Time-lapse

    Simulated accounts play the market. Watch thirty days of autopilot in seconds before a real euro flows.

FAQ

What agencies ask first.

Can Perchads spend more than planned?

No. Before every run Perchads checks daily budget, total budget, ad hours and the client's caps. Once one is reached it pauses every ad – even where a platform like Google may otherwise overspend a daily budget by up to twice.

Who writes the ads?

Claude, from your brief, in your voice and only with claims the brief supports. You can add your own variants at any time; they pass the same checks.

What happens to ads that break a policy?

They never go live. Every variant must pass fixed rules of all platforms and then a review the way their reviewers read. Blocked ones are listed with the reason in the dashboard.

How does Perchads know which variant wins?

It computes for each variant how likely it brings the most results per euro. It judges only after enough impressions, and calls a winner only once every rival has run long enough too.

Can I try it without spending money?

Yes. Connect a simulated account: the simulator plays a market with hidden strengths for every variant. The time-lapse shows in seconds how the autopilot learns over weeks.

Several clients, several products?

Perchads is multi-client: each client with its own ad accounts, budget caps and campaigns. Managers only see the clients you give them.

Stop guessing your ads.

One brief is enough. From then on Perchads tests without pause – and shows you every step.

Open dashboard